Total Swiss Remains Popular, Kicks Off the World’s Second Largest Biotech and Beauty Expo with 4,500 Cups in High Demand

Due to the impact of Typhoon Kaemi, the Asia-Pacific Biotech and Beauty Expo, originally scheduled to start on July 25th, officially opened at 10:00 AM on July 26th. From the very beginning, Total Swiss made a big splash, drawing large crowds, and among the more than 1,200 exhibitors at the Nangang Exhibition Center, Total Swiss remained the focal point on the first day of the expo.

Despite having three machines dedicated to serving their signature white and red drinks (Da Bai Xiao Hong), the demand exceeded supply, and the machines constantly ran out. The newly added vegan protein drink also proved highly popular, with visitors forming long lines to experience the product.

At the northern entrance of the booth was the beauty and skincare product display area, featuring the Aurora Whitening and Blue Copper Peptide products, which drew attention from younger female visitors who were eager to try the products and engage in discussions. This trend highlighted the undeniable market potential for beauty and skincare products.

Shortly after the expo began, Dr. Wang arrived at the scene to oversee operations. While greeting guests, he also took time to inspect the booth, instructing staff on how to operate the machines to ensure the white and red drinks were served at their best—smooth and delicious—so that each visitor could taste "the world’s best cellular nutrition."

Around 1:20 PM, the entrances to both aisles of the Total Swiss booth became crowded, and the more lively it became, the more people were drawn in. By 1:30 PM, the vibrant scene that Total Swiss created at the Nangang Exhibition Center ten years ago was brilliantly recreated once again on July 26, 2024.

In addition to the Taiwanese partners who were present to share and engage with visitors, partners from Korea and Vietnam flew in specifically to participate in the event. At 1:45 PM, Korean CP Kim Dongwon, CP Lin Xianyu, CP Nguyen Thi Thu Nguyet from Vietnam, along with enthusiastic presidents from both Korea and Vietnam, arrived at the exhibition.

Soon after, two enthusiastic partners from New Delhi, India, also made an appearance. Their high level of recognition and eagerness generated great anticipation for the future of the Indian market. In the near future, Total Swiss may expand from New Delhi and develop a remarkable new market in India, the world's most populous country.

Given the excitement and buzz around the Total Swiss booth, Lin Maoting, Chairman of Zhanchao Company, the organizer of the Biotech and Beauty Expo, paid a special visit to the Total Swiss booth to personally greet Dr. Wang. During their conversation, Chairman Lin gave a thumbs up, highly praising the immense popularity of Total Swiss. He also revealed that the Asia-Pacific Biotech and Beauty Expo, which hosts more than 1,200 booths annually, has long been ranked number one in Asia and is one of the top three biotech expos worldwide. In recent years, the Asia-Pacific Biotech Expo held in Taipei has surpassed Europe (Switzerland), becoming the world’s second-largest biotech expo, trailing only behind the United States.

Last year, the Asia-Pacific Biotech Expo even overtook Europe to become the second-largest biotech expo globally. Chairman Lin said, "Based on the number of booths and the size of the crowd, this year’s Asia-Pacific Biotech and Beauty Expo is expected to retain its position as the world’s second-largest."

At 6:00 PM, the first day of the expo officially concluded. Preliminary statistics showed that more than 3,000 cups of white and red drinks (Da Bai Xiao Hong) and over 1,500 cups of vegan protein drinks were shared throughout the day.

The 4,500 cups served on the first day made for an exciting and successful start to the expo, planting 4,500 seeds of inspiration in the hearts of the visitors. Following such a promising opening day, and based on past exhibition experiences, the following three days are expected to become even more bustling, with each day bringing greater success than the last.

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