7 / 27 / 2024
At 10:20 AM on July 27, 2024, the second day of the Asia-Pacific Biotech and Beauty Expo, the Total Swiss booth quickly attracted a large crowd, with many attendees eager to try their drinks. The brand's success was not only reflected in the popularity of the event but also in three key factors: its product’s ability to quickly impact cells, its smooth and unique taste, and the proactive promotion by Dr. Wang and his partners. These factors made Total Swiss a highlight of the expo. In fact, other booths began to imitate its “Drink a Cup” event, but none matched the success of Total Swiss.
Partners from all over Taiwan came to the event, with some traveling from places as far as Taitung and Yunlin-Chiayi. In addition to the Total Swiss team, the pharmacists on-site, dressed in white coats, became a focal point, endorsing the products and adding a professional touch.
As time passed, the machines serving the sample drinks couldn’t keep up with the crowds. The waiting lines grew longer, with the vegan protein drink being particularly popular, attracting up to 50 or 60 people in line at one point. By noon, Total Swiss had not only recreated the excitement of previous events but also set a new record, serving 3,900 more cups than the day before, with a total of approximately 8,400 cups distributed.
The event also included a global million-dollar prize draw, livestreamed to connect with partners worldwide. Dr. Wang even increased the cash prize at the scene from NT$10,000 to NT$20,000. During the day’s draw, two partners from Taiwan and two from Singapore won silver prizes, while a bedridden partner from Kaohsiung, Xu Boqiu, won the million-dollar grand prize, becoming the center of attention.
After the draw, Dr. Wang had a conversation with Professor Guo Guohua, the researcher behind Hepanamin Capsule, and continued to stay at the expo, interacting with attendees.
On the second day of the expo, the booth was packed nearly all day long. Starting from 10:20 AM, the drink sampling activity remained lively until the end. Although some people found the process of scanning QR codes a bit troublesome, after seeing the satisfied expressions of those who tried the drinks, they eventually joined the line. Many tasters savored their drinks slowly, treating it like a precious nectar. Even after finishing their samples, some lingered at the booth, holding onto their empty cups.
One taster, who had tried Total Swiss products at the Nangang Expo a decade ago and never forgot the taste, immediately became a new Total Swiss member upon rediscovering the drink today. Although other vendors tried to mimic the event’s format, the unmatched power of Total Swiss products continued to draw crowds, creating another record-breaking, packed day at the expo.
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