7 / 26 / 2024
Due to the impact of Typhoon Kaemi, the Asia-Pacific Biotech & Beauty Expo, originally scheduled to start on July 25, was delayed by one day. However, despite the damage caused by the typhoon in the central and southern regions of Taiwan, it couldn’t dampen the public’s enthusiasm for the biotech and beauty industries. By 10:00 AM on the 26th, crowds had already gathered in front of the Nangang Exhibition Center, eagerly waiting for the official opening.
After a ten-year absence, Total Swiss once again took part in the Biotech & Beauty Expo at the Nangang Exhibition Center, reviving its tradition of being the top booth at the event. The last time Total Swiss appeared at Nangang was a decade ago, when their booth instantly attracted massive crowds and became the focal point of the entire expo.
This overwhelming advantage put significant pressure not only on neighboring booths but on all exhibitors at the event. As a result, the expo organizer, Zhanchao Company, requested that Total Swiss refrain from participating in future expos for a while—a break that ended up lasting ten years.
Earlier this year, Zhanchao Company finally extended an invitation for Total Swiss to participate in the 2024 Nangang Biotech & Beauty Expo. After initial discussions, Dr. Wang enthusiastically accepted the offer. To minimize disruption to neighboring booths while still maintaining its powerful first-class booth status, Total Swiss rented 20 units in Area J, next to the main stage, at booth 1216.
After six months of planning, Total Swiss returned to Nangang with the same first-place momentum that once again shook the exhibition center. Within just 30 minutes of the expo opening, Total Swiss immediately displayed its magnetic pull, attracting the first wave of people eager to line up for a taste of their signature drinks.
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